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Mass Customization: The Sticky Notes Story
[CBP TC 46-06]



Mass Customization: The Sticky Notes Story
This one one-page teaching case stimulates good discussion around mass customization issues. The product here is essentially the 3M Post-it Note product. The problem has to do with serving the “big box” retailers Staples, Office Max, and Office Depot, all of whom want unique products and a low price guarantee.

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