Clamshell Beach Press
CBP WP 58-09
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An Overview of the Minto Pyramid Principle
[CBP WP 58-09]
This paper overviews the Minto Pyramid Principle, which is a structured approach to building a persuasive argument and presentation developed by Barbara Minto, a former McKinsey consultant (Minto 1987). The Minto Pyramid Principle has become the de facto standard for all major consulting firms worldwide. Minto’s approach can improve almost any presentation and almost any form of persuasive speech.
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